Commercial benefits of time and temperature indicator labels
UK Government Market Research shows 400,000 tons of food is discarded annually in the UK when it had gone past its ‘use by’ date. This equates to £2.5 billion in sales.
The major benefits of Oli-Tec's time and temperature labelling to a retailer are:
- Retailers and food producers will sell more goods because products will be consumed in a more timely manner, due to the amber call to action on the label, pulling sales forward.
- Retailers will have the ability to attract sales away from the brands, and into own label, generating higher gross and net profits.
The major benefits of Oli-TecTM time temperature labelling to a brand are:
- Protecting the brand market share against erosion from own-label growth.
- Oli-TecTM encourages prompt or even premature disposal, reducing the normal overrun, and pulling sales forward.